Fashion Assembly Line

Specializing in development, design, and production, The Fashion Assembly Line (F.A.L.) works with small and midsized companies in the Jewelry, Belt and Handbag market. Our years of experience and relationships are used to your advantage to reduce production costs, increase profits and deliver product in a timely manner. Whether you are a start up or looking to expand and grow an already established business, we can navigate you in the right direction.

F.A.L. provides competitive intelligence through our knowledge of local and overseas development and production with reputable factories. Our knowledge of reliable factories come from many trips to China for design, development and QC factory visits. We have established strong relationships, respect, and a clear level of communication with the factory owners and managers.

We at F.A.L. know the formulas that will allow your business to expand and function optimally. Our goal is to give you the tools necessary to thrive in this competitive environment. We are committed to developing the best sample line for your brand, while satisfying your production expectations when it comes to quality level, allotted time, and budget.
Here are some of the services we offer:
  • Fashion analysis
  • Trend boards
  • Design: collections, supplements, or items
  • Sample development; from either physical pieces, or spec sheets
  • Merchandising
  • Sourcing
  • Importing
  • Production; local and overseas; includes QC, communication, & delivery
  • Showroom referrals

About Us

Wendy Richmond, Director of F.A.L., has over a decade of experience in the fashion world. She was the founder and creative director of Sparkling Sage Jewelry, sold at finer boutiques and major department stores worldwide. Since its inception in 1999, Sparkling Sage has been featured in hundreds of major fashion magazines from In Style to Elle and continues to be a competitive force today under the guise of it current owners.

Ms. Richmond has also succeeded in designing collections for clients including Steve Madden Jewelry as well as creating private label brands such as Guess, Marciano, Cache and Bebe. She has created everything from initial concepts to specific designs targeted for their respective customers. With this vast knowledge of technical design and production, Ms. Richmond moved onto her next venture, F.A.L.

Today, F.A.L. employs the perfect mix of design, production and administrative intelligence, who together, strive to make your experience in this highly competitive market the most seamless and profitable it can be.

Fashion Assembly Line            9190 West Olympic Blvd            Beverly Hills, CA 90212           Phone: 323.270.2929